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Good Luck!
Did you know, that television — the persistent purveyor of
pop culture here in America — shapes a LOT of your
prospects behavior patterns?
Here, listen to this:
1. The average US home has the TV on for 7 hours and 40
munites a day.
In case you’re wondering, that means by the time a child is
18 years old, they’ve already been exposed to 50,367.6
hours of television!
Sheesh!
2. The average amount of television the average American
watches, is over 4 hours a day. (that’s 17% of your life,
by-the-way)
Likewise, this means the average American has actually
watched over 26,280 hours of TV by the time they’re already
18 years old.
3. 50% of all US households have 3 or more TV’s in their
house.
4. (And this one was amazing) 45% of all parents say if they
have something important to do, they’ll use the TV to
occupy their children! (Whatever happened to books, or arts
and crafts?)
5. 54% of children between ages 4 and 6 said they’d rather
watch TV than spend time with their fathers! (Gosh, I hope
my daughter wasn’t participating in that survey…)
6. 40% of all Americans watch TV while they’re eating
dinner.
7. And lastly, on average, sadly… parents only spend 38.5
minutes a week having a meaningful conversation with their
children.
No doubt then, television is a HUGE part of American
life. In some cases, it’s even more important than having a
relationship with your children, for goodness sakes.
You’d have to assume from reading through these statistics,
that people are planning meal times around what’s on TV…
they’re spending a good amount of brain-power trying to
make sure “this” show gets taped or recorded at “that” particular
time… and they’re probably spending more energy watching
David Letterman than making love.
Which is very VERY tragic of course.
One thing TV doesn’t do, is… it doesn’t tax your attention
span.
You get entertained a little… and then you get some relief
in the form of commercials.
You hear a little bit about your topic… and then you go
and grab some ice cream.
Because of this, if your sales pitch isn’t giving your
prospect the same sense of “relief” — either in your story
or in your presentation — then your prospect is going
to do the same thing you do, when what you’re watching, no
longer interests you:
They’re going to grab their remote and click to another
channel, which in this case means…
They’re going to toss your sales pitch straight into the
garbage can!
And above all else, you certainly DON’T want them to do
this, now do you?
So next week, to make sure this doesn’t happen to you,
I’m going to tell you “5 Ways To Give Your Prospect A
Much-Needed Break In Your Sales Copy!”
Now go sell something,
Craig Garber
http://www.KingOfCopy.com
P.S. Check out all the prior archives you’ve been
missing, right here at:
http://www.kingofcopy.com/tips/tiparchives.html
P.P.S. If you know someone who could benefit from this
tip, then do the right thing and forward this
tip on to them, right NOW!
If you want to know how to consistently attract a steady stream of fresh new prospects, who are pre-qualified, eager, and excited about buying from you, then Craig Garber — recognized by his peers as America’s Top Direct-Response Copywriter — can show you exactly how to do this, step-by-step. Garber’s written winning promotions across a HUGE variety of industries and you can see them all for yourself on his website at http://www.kingofcopy.com
Everyone knows what “cold calling” is, but how about “warm calling”? That’s easy, warm calling involves contacting your former clients and people you have already identified as prospects.
These are the people you had made previous contact with and are listed in your database or on your Rolodex. If appropriate for your industry, I recommend spending one hour a day calling your database.
To gain the greatest benefit from your warm calling efforts, you should provide an exceptional level of customer service and give unexpected bonuses to your clients throughout your sales process.
This way, your past clients will be happy to hear from you and eager to help you find new business.
Let’s see how you can “heat up” your warm contacts to create hot new business leads.
Build rapport - All right, it may have been some time since you last talked with your contact, so a little refreshing of his or her memory might be necessary. Use the time to re-establish your relationship, inform him or her about your unique selling proposition and inquire about their current needs.
Ask for referrals - Here is an example of how a mortgage loan officer could ask for referrals: “Do you know anyone who may be buying or refinancing real estate in the next 3 - 6 months?” Especially useful if your “warm contact” absolutely has no need for your services at the present time.
Tell him or her about your current gift incentives for referrals - if you have a plan in place, let him know. One example: “If you refer new business to me I will pay for dinner for you and your wife at Outback Steakhouse.” Or, tickets to their favorite sporting event.
Review their current situation:
Is their any current need for your product or service?
Have their plans, needs, or goals changed?
(If this is your past client you should have notes on hand about their long and short term plans)
Be sure to keep notes on every call in your database or files. Update all of your contact information to include any changes.
If you have made arrangements to “warm call” clients on someone else’s list, offer to split any of the commissions generated.
Yes, warm calling is a great way to stimulate business especially in a competitive marketplace. Once a day, pull out your “warm call” list and contact people. Add to the list those whom you previously “cold called” and see as a potential future client.
For more information about this and other lead generation strategies, visit:
http://Mortgage-Training.Mortgage-Leads-Generator.com
Please feel free to reprint this article as long as the resource box is left intact and all links are hyper linked.
Hartley Pinn has recently created the Mortgage Leads Generator Training Course to teach people how to make over $50,000 a month working part-time (10 to 15 hrs per week) as a mortgage loan officer.
What does Christmas mean for your company? For most it means
sending out a whole load of Christmas cards to their
clients, wishing them a ‘Merry Christmas’ and a ‘Happy New
Year’. How nice! However, unless Rudolph-the-Red-
Nosed-Reindeer is your logo; the cards you send are unlikely
to have a lasting impact. That’s a whole lot of envelope
licking for very little return.
“It lets your customers know that you care”
I would not for one second suggests that businesses
shouldn’t send Christmas cards to their clients. It’s good
practice. It lets your customers know that you care. But
there has to be a way to maximize impact. A way of ensuring
your card and your business is remembered by everyone that
sees it. Good news. There is!
“Improving brand recognition”
Why not customize the cards you send with your own company
logo? It’s simple and it works, leaving a lasting
impression, improving both brand recognition and customer
loyalty in the years to come. I am sure that you are
thinking, “The local card shop doesn’t sell cards with my
logo!” Well, that’s the beauty of the internet, it provides
every service you could ever need.
“All businesses can benefit”
One of the best things about this service is that there is
no minimum order limit. This means that all businesses can
benefit, big or small. Furthermore, your logo can be accepted
in most formats, including: JPG, GIF, TIF, PDF and
EPS. However, you will have to ensure that the graphics
submitted are at minimum 300dpi (dots per inch). This is
simply to ensure a quality product; I know you wouldn’t want
to send your highly valued customers anything less. As with
many things in business, planning is the key. You should
expect a gap of 2 - 3 weeks between placing your order and
receiving your cards. Considering the quality of the product
and the potential benefits, this is very little time to
wait.
“Success and high profits”
Despite what their Christmas lists might say, we all know
what the average business owner wants from Santa - success
and high profits in the years to come! So make sure your
corporate Christmas wish comes true and send logo branded
Christmas cards to your clients!
About the author: Thom Jenkins writes for JKomp.com. For more
information on Business Christmas Cards visit
http://www.CardsDirect.com. CardsDirect has been providing quality Business Greeting Cards and Holiday Cards to Fortune 100 companies for over five years.
