Did you know that you can dramatically increase the number of
visitors that come to your site on a daily basis from Google?
And it’s not constantly improving your position in Google search
engine result pages(SERPs) for your competitive keywords which
can take some time after working on your search engine marketing
campaigns.
I take this example from Google because I’ve experienced it some
time back now. Apart concentrating on getting and maintaining
a top 10 ranking in Google, there are lots of easy traffic
sources that you haven’t exploited yet. We are still talking
about search engine traffic here.
What’s that strategy you ask? The answer might surprise you but
it’s a technique that works and is pretty legitimate. It’s not
creating stand alone or doorway pages with practically no
content, overly optimized with keywords and a link back to the
homepage. Doorway pages work but only if you know how to do it
well. And this article will talk a bit about this topic as well.
The strategy is to search for overlooked keyword phrases which
are not too competitive and create effective doorway pages
related to these keyword phrases. These pages can be promoting a
product for instance.
Just by adding a few effective doorway pages, I managed to make
9 sales in just a few short weeks and earned $364.59.
Imagine you come up with several keyword phrases that generate
a few monthly searches, you now have several pages. So each
page targeting a specific keyword phrase is worth traffic
and not any type of traffic but it will be targeted.
So if you have one page which brings you only 1 visitor per day
and you have 50 pages, you can easily receive 50 visitors per
day for free. You see the potential now.
Keywords that have about 1000 searches on Yahoo! Search
Marketing Solutions previously known as Overture at
http://inventory.overture.com/d/searchinventory/suggestion
are valuable keywords with lower competition.
If you are using Wordtracker at http://www.wordtracker.com, a
keyword with only 10 searches per day can get you a good ranking
and bring you traffic.
If you have already a website which is generating traffic, you
can dramatically increase your numbers, simply by adding
relevant doorway pages targeting a specific keyword. These
pages have content and have your optimized navigation menu on
it with their specific keyword phrases. These pages are just
an entry to your site nothing more nothing less.
They should not be overly optimized with keywords but they
must have some optimized content which is readable by your
visitors and friendly for the search engines as well.
If you have a good website which is crawled by Google’s robot
called “Googlebot” often, your new pages will get spidered
and indexed fast and will start bringing you small loads of
targeted traffic.
But be careful when adding pages, don’t go in a frenzy with
this and add hundreds or even thousands of pages all of a
sudden. For eg if your site has 50 pages already indexed in
Google and ranking well and you add 100 new pages at once,
your indexed pages might suffer a temporary drop in
rankings. The key here is to add pages on a regular basis
say 1 or 2 pages daily until you reach the total number of
pages to be added.
Why not capitalize on this free source of traffic? The key
is to research your keywords well first, work on your content
and create these pages afterwards.
Your website will grow bigger and bigger with time and it will
attract loads of targeted traffic from multiple keyword
phrases.
Good luck and happy research and optimizing.
This article can be freely published on a website as long as
it’s not modified in any way including the author bylines,
plus the hyperlink must be made active just like below.
Jean Lam is the author of the highly acclaimed eBook
Top Search Engine Ranking Secrets in Google Revealed,
a concise, step-by-step guide to high search engine ranking for
the beginner to intermediate level webmaster.
Google, the most popular, and many say best, search engine, offers searchers many options to help them zero in on just what they’re looking for. Although these search modifier features are documented on own site, many searchers, including experienced marketers and technically savvy people, simple don’t know these features are available. But these features, along with the Google search box, are only available to human searchers, who can type in their search parameters, and perhaps some keyboard scripting programs as well. But there is a way for programmers and web site designers to access Google’s database from their own sites, in the exact way they need. This is done by using Google’s Web API (Application Program Interface).
With the API, programmers can use most any web programming language, such as PHP, ASP, Perl, .NET, and Java. Google’s Web API provides “data hooks” that allow a remote program to access certain portions of Google easily.
You must be very aware of the Google Web API Terms of Service. You must obtain a developer key that you will include in each API use, you are allowed only 1,000 automated queries per day, and perhaps most important, you may not use the Google API for commercial purposes. It is only for your personal use, and you of course may not violate any laws or copyright protection.
Google provides a developer’s kit to help you get started. Data is interchanged between Google and the application program using an XML structure, so the results from Google should be relatively easy to parse even for only moderately experienced developers. If you have problems or questions, Google offers Getting Help, Reference and FAQ links, and you will find help and discussions on any of several forums should you need more help. Just search Google - from the search box!
About The Author
Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.
Search engine optimization (SEO) is a long and complicated process that can be highly rewarding if done correctly. SEO is not a waste of time, but can be if your site doesn’t appeal to visitors or function properly. Your potential customer will be turned off if your site lacks trustworthiness, an eye pleasing color scheme and easy to use navigation. Why lose visitors and possible sales because of a small design flaw or unappealing color scheme? Those visitors could have resulted in sales if those small imperfections were fixed.
As I arrive from your high position in the search engines looking for your product, I want to be able to trust the company I am buying from. People are very leery with making purchases on the Internet, and even more so from sites they don’t know a great deal about. You want to gain trust from the visitor with guarantees, a professional design and color scheme, testimonials and by any other way. If your site doesn’t boast its trustworthiness and make me feel secure, do you think I will purchase your product? No. Visitors are especially leery when they are required to give credit card information. Make them feel protected, boast about your privacy policy, encrypted servers and whatever else you have set up. Be enthusiastic about your site’s security.
I need to be able to find what I want and navigate to where I need to go FAST after I arrive at your site via the search engines. Some visitors get lost and frustrated with poor navigation and will leave your site without a second thought. Do not leave your visitor with a bad taste in their mouth! Allow them to flow through your site with ease and comfort. If your navigation is confusing your potential customer will likely leave and travel to one of the other three billion web sites on the Internet. Speed is also a factor in navigation. Visitors don’t want to sit there for twenty or thirty seconds while your page loads. Don’t make them wait. Cut down on the size of your pages and graphics.
The colors you choose for your site also impact on whether the visitor will make a purchase. A color scheme that hurts the eye will turn visitors off which will lead to lost sales. Visitors may also question how accountable your site is. You cannot have a black background with white, yellow or neon green text. It hurts the eyes. Color schemes such as that scare visitors away. With professional colors visitors will likely feel more secure and relaxed while surfing your site, which will lead to more sales.
A top position in the search engines can provide huge amounts of sales, if your site can be trusted and appeal to visitors. With a defective design and color scheme, slow loading pages or lack of trustworthiness all of the time spent performing SEO could go to waste. So get out, fix those flaws and discover more sales!
About The Author
Derek Croote is a SEO, web design and usability enthusiast. He practices ethical search engine optimization and strives to make sites across the web better for visitors. Derek is the webmaster of the http://www.saratogalakesideacresassociation.org/, a small homeowners association. You can reach him at dcroote@gmail.com.
